A company acts according to Business Ethics when, besides creating wealth (added value) and to watch for its continuity, it does it with attitudes and ways that allow to guarantee a mission in which the main values and objectives are:

1. Admit that the most important is people
Always respect their dignity and safety, without discriminations of any kind, whereas they are part of the company’s staff, or the people that are in contact with the company or the environment’s people.

2. Promote integrity, honesty and justice
Of the people within the organization, regarding their relation with workers, customers, suppliers or other people, as well as regarding the relation with other organizations. Specially promoting motivation, the winning over of customers, learning and the permanent training of all and each one of the people.

3. Strict and timely fulfillment of the acquired commitments
In particular, the commitments acquired with the workers, customers, suppliers and other people, as well as with the Administrations and other organizations, by keeping an active global quality system.

4. Keep a transparent and true communication and information
It is the base of trust among people, and it makes the difference regarding the interdependence capabilities, lying within the core of team work. It must be good enough for each one of the interested economic and social agents; including shareholders, suppliers, customers, workers and Public Administration.

5. Exceed the minimum standards demanded by the law
Comply with the applicable laws, norms and rules, regarding the company and its products and/or services, overcoming the minimum standards required regarding security and sustainability, more responding to conviction than obligations.

6. Conduct a true and responsible advertising
Without misleads that might distort the real benefits of the different products and/or services. It is important to preserve a long run continuity and prestige policy, above the immediate short term profits.

7. Respect and defend Human Rights
As a responsible behavior from the company, promoting educational activities and the integration of the most disadvantaged groups of the community environment.

8. Support a top commitment with the environment
Respect and not degrade the environment, without losing sight on the continuation of life on our planet.

9. Ensure the continuity of the company
Providing a true service that contributes to the common welfare and, at the same time, which promotes a shared creativity, which in turns, translates into profitable innovations.

10. Generate wealth
Generate wealth (added value) to appropriately reward the workers (labor) and the owners (for the resources and risk taken) and fulfill the corresponding tax duties; as well as participating in the progress of the civil society (country) in which the company is inserted.